It is a utilitarian product, designed for timekeeping on your wrist.”īeyond this simple face, the story of the TAG Heuer Carrera is inextricably linked with the man whose name is on the dial - Jack Heuer. “Fundamentally, it is the quintessential chronograph wristwatch focusing on absolute legibility. But for Biebuyck, the TAG Heuer Carrera is, at its heart, quite simple. Who better to explain the longevity and legacy of the TAG Heuer Carrera than a man whose job consists, in no small part, of keeping that legacy alive? TAG Heuer’s Heritage Director Nicholas Biebuyck spends hours poring over the minutia of variations, and uncovering new information about this instantly recognizable chronograph. We look back on this storied design to find out what defines it, and explore how its rich heritage is set to inform the TAG Heuer Carrera’s future. The watch bearing this name, which literally translates to “race” in Spanish, celebrates its 60th anniversary this year, and honestly, the legendary sports chronograph has never looked better. TAG Heuer is a brand of many highlights, but if you had to distill the essence of this pioneering brand into one collection - one name - it would have to be Carrera.
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